Thursday, February 20, 2020

What to Expect in a Hair Makeover and 9 Key Factors to Consider

From the Expert Behind the Salon Chair 

What to Expect in a Hair Makeover and 9 Key Factors to Consider


You look in the mirror and with a heavy sigh realize that it's more than just another bad hair day. It’s time to really do something about that mop of a ‘do. 


This color and style has served you well, but it’s outdated. As hard as it is to admit, you have gotten older, your coloring and complexion has changed, and your hair is starting to get thinner and brittle ... and wow, I am getting gray!  Yes, it’s time for a change. 


But this kind of change can be scary! Who can you trust to literally put your crowning glory and your image in their capable hands? To give you the hair color, cut, and style you were born to have? To create the most attractive "you"?


There’s a reason Pat Alessi – Salon 1580’s tagline/motto is “Dedicated to Finding and Maintaining Your Best Style”!


Choosing the best possible hair cut, style, and color enhances your good features and distracts from the not-so-attractive ones. A big hairstyle faux pas is wearing the same style and color for years. Women often get stuck in this rut because they are creatures of habit, afraid of change, or because the men in their lives say that they like long hair. You get so used to seeing your own image in the mirror that who is staring back at you may be a former image of yourself, the one in your mind's eye that doesn't change much (to you) day-to-day ... but it is likely NOT the image others see, especially those forming a first impression of you or people who haven't seen you in awhile. 

As a general rule, any lifestyle change that necessitates a new wardrobe also necessitates a new hairstyle (think career change, special events, changes in the seasons, or even a gym membership)

Even a subtle transformation can deliver impact — or is a good start for more dramatic changes in the future. If you are stuck in a style or color rut, you can always begin with baby steps, like face-framing highlights or soft, eye-grazing bangs. Or put your big girl panties on and take the plunge with a total makeover.

"As a sought-after stylist, you must be a visionary artist, part chemist, and part magician." 
- Pat Alessi, Master Cosmetologist, Salon 1580

When designing the best style for a client, I take many factors into consideration:

1.   Face Shape

Most importantly is the face type ... angular structures and shape of the face, neck length, eye size and spacing, forehead length, chin, mouth, etc. In preparation for a haircut and style, I envision the client’s face as a perfect oval. Anything outside the oval, I cut, color, and style to de-emphasize, bringing the hair in to form the oval. If the oval needs to be expanded, I do the opposite, to shorten or elongate the face and the width. The effect we are trying to achieve is the ideal face shape for any woman: oval.

Is your face shape oval, long, heart, round, or square?

Oval – If you are blessed with an oval face – egg-shaped and balanced at the top and the bottom – then almost any hairstyle will suit you. (Think
Charlize Theron, Halle Berry, and Elle Macpherson.)

Long/Diamond Shape – (Think Sarah Jessica Parker and Liv Tyler.) Choose a haircut to make a long face look shorter with an above-shoulder-length style. Long layers and fringe works well on this face type. Try a side part instead of a center part, which will only elongate your face even more.

Heart – (Think Reese Witherspoon,
Jennifer Aniston, and Michelle Pfeiffer.) If you have a wide forehead that angles down to a small chin, then you have a heart-shaped face. Shoulder length hair with layers from the chin down will look great on you. You can curl these layers or flip them out to create a fuller bottom, which will balance out your small chin. You can also go for a chin-length bob, which works well on your face shape. Don't choose a style that is too full on the top and tapers down to wisps at the bottom, as this won't flatter the heart-shaped face.

Round –
(Think Drew Barrymore, Kirsten Dunst, and Emma Stone.) A round face is full with wide cheeks, small cheekbones and a small chin. You can elongate this face type with longer hair that extends below the chin. Layers at the top will add volume and height. If you want to narrow your face, then layers around the cheeks will do just that, but avoid fringe and chin-length styles, as they won't suit your face shape.

Square –
(Think Angelina Jolie, Sandra Bullock and Jennifer Aniston.) A square face has a wide forehead, wide cheeks, and a more angular chin, so you will need to avoid sharp and straight lines, as this will be too severe. If your face is square, I suggest a curly style that softens your face shape. If you have a square face with a strong jaw line, choose a longer look that makes you look more feminine. Try face-framing layers around your jawline which will disguise a strong and angular chin (thus was born "The Jennifer Aniston hairstyle," a haircut and style requested by millions of women around the globe).

2.   Hair Color

You aren’t always born with the hair color you were meant to have (sorry, Mom and Dad)! And, as your hair, face, and age changes, your hair color should change, too. When choosing the ideal hair color for a client, I take into account facial shape, skin tones/complexion, and eye color. The right hair color can
help even out your skin tone and improve your overall appearance, as well as express your personality.

Darker and lighter tones (lowlights and
highlights) can be placed strategically for adding dimension, to achieve the illusion of the ideal oval-shaped face. Most women look their best with multi-dimensional color. Multiple colors – base color with highlights and/or low lights – add dimension to the hair, accentuating the texture and style, reflecting light, and giving more natural-looking hair. Look closely at a child’s virgin hair. You’ll see many natural layers of color. That’s what we want to emulate.

Professional hair color is also assessed by other factors. Have you had a henna treatment? (
Read my blog post here as to why this impacts chemical processing.) What medications do you take? Some medications may affect hair’s receptivity to hair chemical processing (read my blog post here for more info about the effect of drugs on hair). Also, timing of color application may be affected by other chemical processing like a perm or body wave or a keratin treatment.

3.   Hair Type - 4 Key Elements

To achieve your best style, I consider your hair Texture (fine, medium, coarse), Density (thin, medium, thick), and Elasticity (straight, wavy, curly). Elasticity, the ability to stretch and return to its original length without breaking, indicates the strength of the bonds that hold individual hair fibers in place. We can help with repairing hair bonds! Check out my webpage on Olaplex, a bond multiplier that dramatically eliminates breakage from chemical services and leaves hair feeling amazing! We also offer
Redken Extreme Anti-Snap leave-in treatments; this exclusive interbond conditioning system delivers a unique 3D repair complex of proteins, ceramide and lipids to help provide internal strength, cuticle reinforcement and protective resurfacing. 

The fourth factor I consider is Porosity, which is important when coloring hair, maintaining style, and preserving the health of your hair. Porosity is the ability of the hair to absorb moisture and is directly related to the condition of the cuticle layer which is a compact layer of the hair that is naturally resistant to being penetrated by moisture. At Salon 1580 we can improve the structure and porosity of your hair with 1) Keratin Treatments (read all about them in my blog post HERE;) 2)
Redken Extreme CAT Protein Reconstructing Treatment Spray, strengthening protein hair treatment spray that reconstructs, reconditions and adds immediate strength without added weight. This treatment is usually followed by application of 3) Redken Extreme Anti-Snap leave-in treatment, which gently smooths hair cuticles to help prevent hair breakage and fortify damaged hair.

All About Keratin Treatments
If your hair texture is fine, then a longer hairstyle might make it flat and difficult to manage, so a shorter cut will add more body and volume. If your density is thick hair, it will be more suited to soft and textured layers. Wavy hair (elasticity) can sport some bounce and chunky layers. If your hair is coarse and/or wiry or unruly
(elasticity),or chemically dry or damaged (porosity), I would encourage a GKhair Keratin Hair-Taming Treatment. My clients vow that these are life-changing treatments. They improve the health of any hair type; last 3-5 months based on the type of treatment you choose; make hair smooth, silky, soft, and manageable; and cut your drying/styling time in half. For the scoop on these treatments, read my blog post HERE.

4.   Lifestyle

What works best for your lifestyle? What type of fashions do you wear on a day-to-day basis? How much time are you willing to devote to hair care and styling?
If you are choosing a style that will require you to spend time styling it every morning, consider your proficiency at self-styling: are you able to use a blow dryer, hair straightening iron, styling brushes, or curling iron with ease? Does your job or other personal demands require you to be out the door quickly in the mornings? Are you a regular user of your gym membership? Your responses may prompt you to choose a style with minimal home care requirements.

5.   Current Trends

You don’t want to be stuck with a hairstyle that is dated and old-fashioned. No matter how much you loved the Farrah Fawcett look, you would look silly with that hairstyle today. When choosing your perfect style, consider the current trends, while keeping in mind your age and personality.

6.   Your Personality

Your hair should reflect your personality. Unless you feel comfortable in your own skin and hair, you may not be able to carry off your haircut, color, and/or style.

7.   Highlighting Your Best Features and Disguising Flaws

You choose specific forms, lengths, and styles of clothing to reflect your personality and own personal style, accentuating your best features and camouflaging your not-so-great features, so why not do that with your hair, too?!  Ultimately a haircut/style should make you feel confident and attractive, so use it to your advantage. A good haircut should direct attention to the things you like about yourself. This is where a talented stylist can use her skills of illusion. To draw attention to your eyes, get brow-skimming bangs that make your eyes pop. If you love the length of your neck, try a short haircut or a high updo to show off your neck. The right haircut can help you hide or downplay features you don't like as much. If you have wide ears, avoid a cut that's too short as well as severe ponytails and buns (or, for men, wear the sides a little longer to create the illusion of comparable width around the ears). If you have a broad, deep forehead, you can cover it up with bangs. If you dislike the length of your neck, hide it with long layers.

8.   Your Age

Yes, master stylists can create styles that make you look younger! For age-defying hairstyles, your best friends are bangs, layers, and highlights. A choppy cut with long bangs and bold, sunny streaks are immediate de-agers. If you’re thinking red, go blonde; red hair, unless it’s natural, is tough on mature skin tones. Red hair can expose and exaggerate blotchiness, brown spots, or sallow undertones, but a honey blond with golden tones works every time. For more tips on age-defying hairstyles, read my blog post
HERE. For hairstyle tips for each age group, read my blog post HERE (scroll down to “What hair colors and styles are best for women in their 30s?” and continue reading for 40s, and 50s and beyond).

9.   Other Factors

Other factors to consider when selecting your perfect style: Do you wear glasses? Do you have balding hair? Growth patterns (do you have cowlicks in the front area or a double crown)? A large nose? Also consider the pH levels required for your hair type for proper hair care products. 

It’s time for a new you! Call today for your free consultation or appointment! 678-361-4247

Pat Alessi - Salon 1580 was pleased to be the featured salon for a local magazine a few years ago. To see what YOU might expect in a hairstyle makeover, follow us on this virtual journey:

Prior to makeover day for CinderSusan (she says her “Style Takeover” experience made her feel like Cinderella!), we gave her a GKhair Keratin Hair-Taming Treatment. Her “Resistant” hair smoothing treatment, which lasts up to three months, accentuated the sleek lines of Susan’s upcoming new cut and eliminated frizz. For the scoop on these treatments, read my blog post HERE.


I used Rusk Deep Shine Advanced Marine Therapy Color for Susan's light brown, level seven, base color. For multi-dimensional hues perfect for Fall, I gave Susan light, warm coppery lowlights, with glitzes of shimmering blonde highlights.

I styled Susan with side-swept bangs and soft layers, lightly feathering them across her cheeks. Her new color, cut, and style was an overall enhancement of Susan's features, accentuating her sparkling blue eyes, facial structure and cheekbones (face type: round).

I applied GKhair leave-in conditioner and smoothing serum, and finished with GKhair hair spray. I'm very happy with Susan's results, and she is, too!

We had so much fun doing Susan’s hair makeover and glam makeup with facial contouring at my salon (by Phillip Washington and his YBLimited Mobile Glam Squad), and her injectables, dermaplaning facial, and brow tinting at The Graivier Center & MedSpa.

It’s time for a new you! Call today for your free consultation or appointment! 678-361-4247



Salon Lofts   |   Lofts #11 & #13
Roswell Marketplace   |   10800 Alpharetta Hwy., Suite 240
Roswell, GA 30076 |  678-361-4247  |

  Copyright © 2020. All Rights Reserved.  

Friday, December 27, 2019

Happy New Year! My team and I at Salon 1580 wish you health, happiness, and prosperity in the new year! May 2020 bring you and yours a year of immeasurable blessings and joy.

The start of a new year is always a time of change … new hopes, new goals, a call to action. According to a Nielsen survey, 37% of Americans say their #1 new year’s resolution is to “Get or Stay fit and healthy.” That resolution should include your HAIR – it’s part of your body, too! If you resolve in 2020 to do nothing else, commit to making and keeping your hair healthy for a beautiful new year. 

Healthy hair is good hair. Period. Healthy hair is your best accessory, your crowning glory. Talk to your stylist about the type of hair you were born with and the type of hair you want and what looks best on you, and take steps together to make it the healthiest and most flattering it can be.

Here are some recommended healthy hair resolutions plus tress-related tips for 2020. I hope you embrace them!

#1: Commit to Completely Redoing the Way You Shampoo and Condition Your Hair.  Shampooing your hair can quickly become a mindless routine like brushing your teeth. Maybe it's time to put some thought into your hair-washing regimen. When doing it properly, you can take advantage of the many good things you can do for your hair, and avoid making some common mistakes. Using the right products for your hair type is important, but beautiful hair starts with a healthy foundation achieved by using the right cleansing techniques. As tempting as it can be to quickly shampoo, condition, and rinse, the truth is that taking the extra time to properly cleanse your hair can be worth it in the long run. To keep your hair looking its best, and your scalp healthy to promote hair growth, consider rethinking how you wash and condition your hair with step-by-step helpful tips to make the best of your shampooing routine, found HERE.

#2: Try a Keratin Treatment.

This truly may be a life-changing experience (that’s what so many of my clients say!). Keratin is a protein that already exists naturally in your hair (and nails, for that matter).  Keratin hair-smoothing treatments are a hugely popular option for delivering more manageable and healthy hair. They temporarily (lasting 3-5 months, depending on the type of treatment you choose and your commitment to proper follow-up care) eliminate frizz; reduce time spent blow-drying; make hair silky, glossy and smooth; and generally make hair healthier, strengthening the hair shaft by bonding keratin to your hair proteins. My salon uses GKhair (formerly called Global Keratin) hair-smoothing keratin treatments (and we’re so happy that we were chosen as a “Top 20” Atlanta-area GKhair Salon!) Also, our hair care products are the GKhair line, which are infused with their proprietary Juvexin keratin polymer. Unlike many over-processed hydrolyzed keratins found in the market today, GKhair's Hair Smoothing System with Juvexin is an active compound (derived from baby sheep wool!), delivered to the hair in its raw, natural state. For healthier, more manageable hair, try a hair-smoothing keratin treatment in 2020! You can read more about keratin treatments HERE.

#3: Eat Your Way to Healthier Hair

Protein is essential for healthy hair growth so focus on white meat, fish, dairy products, and nuts. Try the superfood spirulina, and add the dietary supplement biotin to your daily multi-vitamin/multi-mineral regimen. Spirulina, a blue-green algae rich in chlorophyll, iron, and vitamin A, is a lean protein and potent detoxifier. Spirulina and biotin are powerful nutrients that help your hair, skin, and nails to grow. 

If a flaky scalp is your concern, munch on sweet potato and carrots, great sources of the antioxidant beta carotene which your body converts into vitamin A – a wonder vitamin which helps protect and produce the oils which sustain your scalp.

#4: Be Kind to Your Hair + Commit to a Hair Care Routine

You probably put your hair through a lot. Regular, hair care dedication will give you healthy hair that looks and feels more beautiful and will be easier to style.

Here are (nine!) good resolutions to help with hair health, with special focus on Avoiding Heat Damage to Your Hair (read our blog post HERE for more info):

Reduce the heat: Choose at least one day a week to give your hair a break from heat styling. Resolve to allow your hair to air dry as often as possible and/or try “plopping” (see #6, below). There’s nothing worse than damaged, brittle, or burnt hair, which you can likely avoid by turning down the heat on your styling tools. Any heat over 300(F) degrees can damage the cuticles of your hair, leaving it feeling weak and lacking luster. (An exception would be when locking in keratin treatment product, but this is done only by a certified stylist, in the salon.) 

Protect while heat styling: Protect your hair with serum and/or leave-in moisturizing spray/cream before heat styling. You may need add a little more product to the dryer ends of your hair.

Use the correct hair styling tools: Hair is at its weakest when wet, so avoid brushing it when the strands are likely to break. Always use a wide-tooth comb when it’s wet, never a fine-tooth comb or a brush (which will break the hair). Use the right type of brush on dry hair; talk to your stylist about what sizes, shapes, and bristles work best for your hair type and to create and maintain your best style. 

Use the right shampoo and conditioner for your hair type and your hair chemical treatment needs (color-safe, keratin treatment-safe, perm-safe, etc.)

Give yourself a deep conditioning home hair treatment every week or two.  Here’s a tip for deep conditioning your hair at home: once you have applied the deep conditioner to your clean, damp hair, heat a damp towel in the microwave for 15-20 seconds and wrap it around your head turban style. Leave it on for 15 minutes. The heat will help the deep conditioner absorb into the hair shaft. Leave a little of the product on your hair, especially the ends; rinse less thoroughly than you would for post-shampooing; and rinse with cool water.

Get a professional, deep-conditioning hair treatment every 6-8 weeks at the salon (or every 3 months for keratin treatments. If you get keratin treatments, commit to a maintenance plan to include keratin refresh treatments six weeks after your initial full-service keratin treatment to replenish and compound the keratin. This is very important and will extend the life of your keratin treatment and will save you money and time in the long run; as the keratin compounds, you can go longer between treatments.

Get regular hair trims to keep split ends at bay and your style fresh; depending on how fast your hair grows, this will usually be every 6-12 weeks. Get out your calendar and pre-schedule appointments with your stylist. If your stylist lets you pre-pay for discounted hair services to lock in the price, buy ahead while on sale, and save!

Care for your hair while you sleep. This year, resolve to use a silk or satin pillowcase, or sleep in a satin hair bonnet or hair wrap to keep your hair protected all night long. Not only will your hair look better when you wake up, as it can help maintain your hairstyle, it will prevent drying, tangling, and roughing the hair cuticle through friction that cotton pillowcases often contribute to. (Did you know also that a satin or silk pillowcase is recommended to prevent wrinkles? It won’t absorb your moisturizer and will reduce friction. Resting on a smoother surface will help reduce the appearance of sleep lines and the formation of wrinkles on your face.)

Protect your hair (and scalp!) from harmful sun rays. We're all aware of the risks we face by exposing our skin to the sun's rays. Your scalp can get skin cancer, too, especially at the part line and/or if you have thin hair where sunlight can penetrate to the scalp. The sun’s UVA and UVB rays can damage your hair with prolonged exposure, from the cuticle to the inner structure of the hair. Signs of sun damage to your hair can include faded hair color; dry, brittle hair; broken or split ends; frizzy hair; and/or weakened and thinning hair. If your plans include fun (or work) in the sun during 2020, consider protecting your hair from damaging rays by wearing a wide-brimmed hat, and/or use UV protection shampoos, conditioners, and styling aids (we carry the GKhair line and it's fabulous, even if you don't get keratin treatments).  This is particularly important if you get keratin treatments, and your stylist can give you tips on how to protect your investment while in the sun (and salt water and chlorine, which damage hair, too). Weekly deep conditioning treatments will help keep sun damage to a minimum. Because the sun breaks down the hair's protein (keratin) it’s important to use a deep conditioning treatment with protein or keratin. 

For more sage advice and useful tips, read our blog post HERE for Factors That Affect the Health of Your Hair, Including Hair Growth and Loss.

#5 Try Something New

During 2020, resolve to embrace change: a new color … a new cut and style … straighten it or perm it … try a hair-smoothing keratin treatment … the possibilities are endless. Salon 1580 can help you find and maintain YOUR best style. For what to expect in a hair makeover and nine key factors to consider, read my blog post HERE.

Commit to try multi-dimensional hair color this year. I can assure you that you will fall in love with your hair and your look. Using highlights and lowlights to achieve multi-dimensional hair color will have YOU turning heads. Virgin hair has many layers of multi-dimensional color (have you looked carefully at a child’s hair color?). So, for your chemically enhanced hair color to look more natural and vibrant, try adding highlights or lowlights, or both -- two or more colors to the base color -- for beautiful, multi-dimensional hues. If you really want to be brave, try an ombré or balayage or other color trends. You'll love our blog post HERE, "Color Me Beautiful: Everything You Ever Wanted to Know About Professional Hair Color, Toners, Color Goss and Glaze Treatments, and Color Locks/Seals".

Scissor-shy? Bangs can be a great way to change your look without cutting your hair off. Some ladies resist bangs because they want to be able to pull their hair back, but bangs are a great way to soften this look and will better frame your face.  

#6: Out with the Old; in with the New

You throw out your groceries each week when they go stale, purge your closet from time to time, and you should do the same each year with your beauty tools and products! Go through that stash of blow dryers, flat irons, curling irons, and other tools and accessories (brushes, combs, headbands, decorative combs, hair clips, barrettes, etc.), and toss the ones you've owned for quite some time. Take inventory: Do they smell when you're using them? Are they coated with stuck-on hair product? Have they been sitting in your closet/drawer/cabinets for several years? Are they dusty? Do they have broken parts? Did you forget you even had it, or when you bought it? If you answered yes to any of these, it's time to throw it away! INVEST in one good hair dryer and in one good flat iron and/or curling iron. DO THE RESEARCH to find out which flat iron or curling iron is best for your hair! Ceramic? Ionic? Titanium? Tourmaline? Discuss with your stylist your best option. (i.e. If you get keratin treatments, use only titanium!) 

#7: Learn at Least One New Hair-Styling Skill and Step Up Your Hair Game

Most of us need and like pretty low-maintenance when it comes to hair. But if you've been neglecting your inner hair styling skills, it's time to step up your hair game. Your hair is your most important accessory … learn how to showcase it and use a little variety. Try something new this year to spice up things in the hair department. Learn how to braid, use hot rollers, master different types of updos and ponytails, or learn how to work with a curling iron. Learn to “plop”. Ladies with wavy or curly hair are probably familiar with plopping already, but if not, take note! Plopping is a technique where you basically plop your wet hair in a towel or T-shirt (best!), wrap it, and twist and secure both sides of the shirt or towel, leaving it in tact while your hair dries. If you're not familiar with this technique, there are lots of tutorials on YouTube that demonstrate step-by-step details.

Use cute hair accessories to accentuate your lovely locks: How about a sparkly headband, a pretty bow on a low ponytail, bejeweled bobby pins or combs, hair ties with silk flowers, or small barrettes? 

Invest in a proper teasing brush (not a plastic comb – a natural bristle brush), and learn how to tease/”back-comb” to enjoy that volume you’ve been dreaming about!

#8: Invest in a Good Hairbrush and Keep It Clean

A good, clean hairbrush is essential for keeping your hair strong, voluminous, and shiny. Brushing your hair improves the texture of your hair and helps activate blood circulation in your scalp (which will also reduce stress!). Shiny and smooth hair is the sign of a good brush, as brushing keeps all the natural oils flowing through your hair. Wash your hairbrushes regularly; to do it like a pro, check out this video:

#9: Commit to a Cold Rinse

A blast of cold water at the end of your wash creates shiny locks, encourages growth, and is invigorating. After washing and applying a conditioner, pile it on your head or cover with a thin cap, then turn up the heat for your body and facial cleansing and shaving, while your hair is conditioning (this will generate moist heat for your hair which helps the shaft absorb the product). Rinse your body and the last thing before you step out of the shower, rinse your hair with tepid, then very cool water. Leave a little product in your hair, especially on the ends; you only want “squeaky clean hair” after shampooing, not after conditioning.

#10: Referrals & Social Reviews

Last, but not least, for your 2020 Hair Resolutions, add to your list to help others (and most likely yourself!) via personal referrals and by giving your hair salon good online reviews. By doing so, you may help others find their perfect stylist to give them hair they have longed for, and they will be grateful to you. Of course, it benefits your stylist, an independent, small businesswoman/man, who will also be grateful to you. And it will most likely benefit YOU. Many salons have a referral reward program, with discounts off future services and/or products to thank you for your referrals and/or reviews. And, if they don’t, privately propose this to your stylist and perhaps you can work out an arrangement. I’m sure she/he will be grateful and will make your efforts worthwhile to show how your referrals and/or reviews are appreciated. 

Start now! Make a list of friends, family, co-workers, neighbors, etc., who could use a hair-smoothing keratin treatment, a hair color better suited to their complexion and/or age, or perhaps someone who has been sporting the same old, tired hair style for way too long. Don’t forget to include those who have complimented you on YOUR hair in the past. Contact each one, suggesting that they give your stylist a try. If your stylist offers a discount to first-time customers (like I do), share that tidbit with them to save them money and sweeten the pot. Offer to make joint appointments for the next time you are due for hair service and enjoy your salon time together (and be there in case there needs to be some figurative hand-holding with a new treatment or style). Secondly, go online to social media sites where your hair salon/stylist is listed and take a few moments to write a good review. If you don’t hear back from your stylist, thanking you, be sure to let her/him know of your efforts (usually they will write a response at the review site, thanking you, if not a personal form of contact, or both). If you’re not sure where to start, tell your stylist you are considering writing a good review for them and ask for their recommendations, which may include their website, Yelp, Google,  Angie’s List, Facebook, Twitter, etc. Personal referrals are the best form of advertising, and with recommendations and good social reviews, everyone wins!

If you have enjoyed reading this blog post and can benefit from it, please share it with others, and leave a comment, too! Thanks, and have a WONDERFUL New Year!


Salon Lofts   |   Lofts #11 & #13
Roswell Marketplace   |   10800 Alpharetta Hwy., Suite 240
Roswell, GA 30076 |  678-361-4247  |

  Copyright © 2020. All Rights Reserved.  

Created by:

Susan Leonard, Communications Marketing Specialist, Writer, and Graphic Designer

Wednesday, October 30, 2019

Avoiding Heat Damage to Your Hair

Using heat properly can help your hair take the shape and style you desire. Unfortunately, if not done properly, blow-drying and using a flat iron and/or curling iron can damage your hair with high temperatures and repeated friction. This results in hair that quickly becomes rough, limp, dull, dry and brittle. It loses its shine, strength and vitality - everything that gives it that gorgeous, healthy look you love.[1] By heat styling your hair correctly and taking some additional steps to keep your hair healthy and protected, you can achieve the style you want with minimal damage to your hair. [2] We’ve compiled the best tips and tricks for protecting your hair from the heat without sacrificing style.

Thermal Protection Products Are a Must

Apply a thermal protection product prior to using heat tools to shield your hair from the damaging effects of heat styling and friction.

The higher and/or longer the heat that’s required, the more you need to consider using a cream heat protection product instead of a spray. The same goes for the density and thickness of hair. This is addressed below, under flat irons.

When it comes to thermal protection products, our faves include keratin, the protein that naturally makes up your hair, skin, and nails. Because keratin is the structural building block of your hair, keratin products and treatments can help strengthen your hair and make it look and feel healthier. Keratin-infused products revitalize the hair's natural protective layer, adds strength, restores elasticity and reduces breakage. Our choice for ultimate heat protection is GKhair ThermalStyleHer Cream. This heat-activated styling cream creates a smooth finish while conditioning and delivering moisture to the hair. This heat protectant for hair is the ideal product to use before and after styling with heat tools. It is fortified with JUVEXIN® keratin and made with natural silicones and natural seed oils to leave hair silky, beautiful and protected. 
What if you can dramatically reduce your blow-dry time and still get the hair-smoothing styling you desire? Less heat = less potential damage, right? Well, you can! That’s another reason we recommend keratin-infused products and regular (every 3-5 months) keratin treatments, because it they can shorten your blow-dry time by up to 60 percent. Therefore, after using your heat protectant product (per above), we also recommend using KERATHERAPY Keratin Infused Color Protect Perfect Blowout, a weightless styling spray that significantly reduces blow dry time and eliminates frizz. It seals the cuticle and creates an invisible barrier against humidity. It also provides better manageability, shine and smoothness. It’s important to shake well to activate the product before each use and to apply to clean, damp hair.

All Flat Irons Are Not Created Equally.

Flat irons or straighteners are the key to getting glossy, smooth hair. Hair straighteners are multi-purpose; they not only straighten your hair but also can be used to curl your hair. Choose a high-quality straightening or curling iron. The material your iron is made of can have a major effect on your hair. Inexpensive tools are often made with metals that fail to heat evenly. These irons can actually burn your hair. It’s important to get an iron that is the right size, and of a metal that is suitable for your type of hair.

Thin and fine hair can damage easily, especially by heat, so avoid straighteners that have just one heat setting. Choose a straightener with multiple heat settings to allow you to control the heat. Also, you don’t need much heat, because it’s relatively easy to straighten fine hair. With thick or coarse hair, use a straightener that has higher heat settings so you don’t have to keep ironing the same section over and over at a lower temperature.

We use only titanium professional flat irons and curling irons in our salon. Titanium is superior especially for hair that is coarse, thick or curly, because of how effectively it conducts heat. Titanium straighteners tend to get hotter than ceramic ones, but unlike cheaper metal plates, titanium conducts heat evenly for a consistent temperature. Because these plates heat up quickly and evenly maintain a high temperature, straightening thick hair becomes easier. You don’t have to go over and over the same section of hair, thus minimizing damage. Do you get keratin treatments? Then it’s very important to use only flat Irons with titanium plates, NOT ceramic, as ceramic plates can actually strip the keratin treatment. Titanium has the ability to retain high heat and will distribute heat evenly and it will retain the heat once you start straightening, resulting in that beautiful hair shine.[3]

Ceramic plates are good for fine or thin hair (unless you get keratin treatments, per above, and these irons can reduce static electricity. They hold heat for a long period of time. Tourmaline offers even heat distribution along the hair shaft and protects your hair from future damage but many tourmaline plates are coated with ceramic.

Healthy Hair Helps Beat the Heat

Keeping your hair healthy and protected makes it less likely to be damaged by heat. Check out Factors That Affect the Health of Your Hair, and this Step-by-Step Guide for Properly Washing Your Hair. And now that we’re heading into the cold season, here are 14 Tips for Protecting Against, and Repairing Winter Damage to Your Hair.


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[2] How to Protect Hair from Heat, wikiHow. March 29, 2019.


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